Amazon Prime Day has a reputation for offering some of the best toy deals of the season. But this year’s rival Walmart Deals event has us rethinking our holiday shopping strategy! These Walmart toy ...

This deal may only be available for a limited time. Free shipping: Get free shipping when you spend $35 or more or if you are a Walmart+ member. The huge LEGO Classic Bricks Set with 1500 Pieces is on ...

A six-year-old boy whose toy reviews have drawn billions of views on YouTube will debut his own line of slime, stuffed animals and other merchandise at Walmart next month, the retailer said on Monday.

Walmart dropped the price of a 36-inch My Size Bluey plush toy to just $25 for Black Friday, down from its original $60 price tag. The retailer’s website shows the oversized character has sold more ...

As with all Black Friday sales, the discounts are both subject to change and short-lived. As senior writer and resident toy expert Liza Corsillo said, “The shelves may not be empty, but months of ...

Do you have to buy some toys for the holidays this year? If so, you won't want to miss the Walmart Toy Book. It's 48-pages of deals on kid-approved toys from the year's hottest brands. You won't want ...

While each product featured is independently selected by our editors, we may include paid promotion. If you buy something through our links, we may earn commission. Read more about our Product Review ...

Walmart unveiled its top toys of 2018 list in September, enlisting kids and "toy influencers" to predict the toys every kid will want this holiday. This year, Walmart's list has 40 toys in different ...

The kid toy testers in the Walmart Toy Lab begin each video with this reminder: "This is advertising." Experiential is the hot buzz word in retail, and it usually means experiences that draw shoppers ...

Forbes contributors publish independent expert analyses and insights. Chris Walton is a former Target executive turned retail journalist. The Walmart Toy Lab is Walmart's latest collaboration with Eko ...