New Google Ads updates connect web and app activity, providing unified reporting and clearer insight into cross-platform ...

This weekend the World Wide Web turned 29 years old. And in that time, it’s grown from a democratic experiment to connect the world into a finely quantified advertising machine, in which almost every ...

This article was originally on a blog post platform and may be missing photos, graphics or links. See About archive blog posts. This might surprise you, but the holy grail for many online advertisers ...

More than a quarter of all ads that Web surfers see are designed to play video, audio or animations--what's known as rich media--and that figure could grow to 40 percent by the end of 2003, according ...

Online publishers and advertisers are closely watching a new experiment in Web marketing that aims to replace discredited "impressions" and "clicks" with a more reliable measurement: time. Called ...

Google said that the open web is "in rapid decline" as it tries to defend a breakup of its ads business, but later clarified ...

Litigators have hit Google with a recent surge of antitrust lawsuits following U.S. District Judge Leonie M. Brinkema of the ...