First there was “the dress,” then there was the sneakers, now there’s a debate over the color blue. If you’ve ever argued ...
It's leaving participants (including the test developer and his spouse) divided. Color perception is different for all of us.
In late February 2015, the internet seemed to be a simpler place. Tumblr was still popular, Twitter was still Twitter and "going viral" was something of a more ubiquitous experience. And nothing that ...
Using MRI scans, researchers found that participants’ patterns of brain activity were alike when looking at certain colors.
Everyone remembers the moment they were asked and answered this iconic question in 2015: "What color is this dress?" Millions joined in on the viral debate about the color of this $77 lace dress, made ...
A new test called "Is my blue your blue?" reveals how different -- or similar -- your color perceptions are compared to everyone else. First there was “the dress,” then there was the sneakers, now ...