First there was “the dress,” then there was the sneakers, now there’s a debate over the color blue. If you’ve ever argued ...

It's leaving participants (including the test developer and his spouse) divided. Color perception is different for all of us.

In late February 2015, the internet seemed to be a simpler place. Tumblr was still popular, Twitter was still Twitter and "going viral" was something of a more ubiquitous experience. And nothing that ...

It is one of the first things that we learn about and how we are able to identify our everyday surroundings. The sky is blue, the grass is green, the sunflowers in the field are yellow, and so on.

Everyone remembers the moment they were asked and answered this iconic question in 2015: "What color is this dress?" Millions joined in on the viral debate about the color of this $77 lace dress, made ...

A new test called "Is my blue your blue?" reveals how different -- or similar -- your color perceptions are compared to everyone else. First there was “the dress,” then there was the sneakers, now ...