Connected TV (CTV) advertising has boomed in the past few years. Digital video advertising, according to FreeWheel, is projected to be $150 Billion in 2024, and CTV is where the largest portion of ad ...
Tired of ad blockers, cookie deprecation, and opt-outs undermining your marketing efforts? You may be investigating server-side tracking as a way to grow your access to data. Server-side tracking can ...
Amazon will shutter its ad-serving business in the fourth quarter of 2024, the company announced Tuesday. The delay is intended to give brands and agencies extra time to transition business to another ...
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