Employee advocacy is when companies turn their employees into marketers for their company. In other words, employee advocacy is deputizing your employees to share content, the culture, the mission, or ...

Flying in the face of conventional wisdom, looking inward is often needed to help professionals become more effective when looking outward. Becoming a successful collaborator requires a variety of ...

Ready for your next corporate meeting. Shareholder advocacy or activism is the process by which individual shareholders, or groups of shareholders, attempt to influence the decisions made by a company ...

Are we preparing the next generation of public health practitioners to not only investigate what harms health but also to advocate affirmatively for what is needed to advance health, particularly for ...

When people hear the word “advocacy” they often think of lobbying on Capitol Hill or writing to senators. These actions certainly play a part in advocacy efforts, but the construct entails much more, ...

The final stage of the B2B marketing funnel has quietly become its most powerful engine. Advocacy, once treated as a retention metric, is now the driver of discovery, trust, and growth. Buying groups ...