Google Clarifies Smart Bidding Update After Advertiser Concerns

Google clarifies its Smart Bidding update, explaining how August 17 changes will affect Target CPA, Target ROAS, and ...
Searchenginejournal.com

How To Fix Google Ads Smart Bidding Issues With Primary vs. Secondary Conversions

Many Google Ads accounts have a conversion tracking problem that is disguised as a strategy problem. The ad account in this case has every action labeled as a “conversion.” The conversions are form ...
Hosted on MSN

Google expands Smart Bidding exploration, adds Promotion Mode

Google is rolling out a series of Smart Bidding and budgeting updates designed to help advertisers uncover new demand, capitalize on seasonal opportunities and maintain more predictable campaign ...
Search Engine Land

Google brings Smart Bidding Exploration to Performance Max

Google’s new Smart Bidding Exploration in Performance Max may boost conversions by easing ROAS limits – at the risk of reduced efficiency. Google is rolling out Smart Bidding Exploration inside ...