“This more efficient process will enable us to develop compelling campaigns more frequently.” That evolution is about more than simply adding specificity and more words. Here are four easy tactics to ...

Whether you're conducting a yearly performance evaluation or a minor productivity checkup, the words you use make a large difference in the quality and message of a review. The right wording ensures ...

Adjectives in English must always be used in a very precise order. And even though none of us has officially learned this rule, placeholderwe somehow all know to follow it, and that things seem very ...

So how do we produce readable and clean scientific writing? One of the good elements of style is to avoid adverbs and adjectives (Zinsser 2006). Adjectives and adverbs sprinkle paper with unnecessary ...