Founded earlier this year, BluePill helps marketers test ideas, products, and ads in minutes using artificial intelligence ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. What happens when you bring real users into the room before launching a product or ...

Mr. Healy is the deputy Opinion editor. After 61 focus groups for New York Times Opinion, listening to voters on the Biden presidency, Donald Trump and Kamala Harris, and holding sessions with police ...

Jury testing is a powerful tool in litigation, and attorneys would be well served to think about their cases as studies worthy of experimentation. Cases are not mysteries to be solved; they are a ...

Nine months into Donald Trump's presidency, young people in a Pennsylvania focus group were apathetic about the midterm elections and didn't display much enthusiasm for the Democratic Party. Why it ...

Sen. John Fetterman is on the outs with some Democrats over his softened stance on President Trump, but most Pennsylvania swing voters in our latest Engagious/Sago groups view him more favorably. Why ...

Focus group of young New Yorkers found Zohran Mamdani's message of affordability resonated with participants concerned about the cost of living in America's largest city.

In May, when President Biden was running for re-election, we conducted a focus group with 12 women from swing states who voted for Donald Trump in 2020 to assess how they were feeling about the ...

On Thursday, NBC News released footage from its Deciders focus group series, one where Black supporters of President Donald Trump declared they do not regret their decision to vote for him, blasting ...

Republican and independent voters in a Fox News Digital focus group reacted positively to President Donald Trump's executive actions targeting transgender ideology in America's sports and other ...

The City of Urbana is working to take a new approach to public safety that doesn’t always start with a police officer.On ...