Although Sales and Marketing work closely together, they don't always see eye to eye—whether in the metrics they're tracking or the approaches they use. But that isn't to say the teams should work in ...

This is because UAB MarComm is required to track every single marketing expense we make, then provide that list to the UA System. There’s a process in place called the Marketing Approval Process that ...

But knowing the other side of the story, the buying process, is equally important for good content marketing. But wait—Isn't the buying process the same as the customer's journey? Not exactly. They ...

HubSpot is a powerful CRM platform, and they define content marketing as the “process of planning, creating, distributing, ...

If you hire an approved freelance vendor currently under a Master Agreement, you will complete a Service Order form for each job and upload to the Marketing and Approval System. If you have any ...