Incremental marketing is the strategy of increasing advertising expenditures and product exposure when certain benchmarks are met.

Not all marketers think in terms of processes. Those little routines and steps that you go through for everything from updating the CRM system to approving a campaign. In white collar, professional ...

Claude Cowork runs parallel agents that create ad images and product copy at the same time, helping teams ship marketing campaigns faster ...

Pete Hogg is an experienced B2B marketer and expert advisor to start-ups and SMEs on AI and automation strategies at MQLFlow. In the evolving world of marketing, automation has long been heralded as a ...

Nutshell reports effective CRM and email marketing alignment enhances customer relationships through strategic planning in people, processes, and data governance.

In marketing a product, success often hinges on having a clear and structured requirements-gathering process and thorough project management. Gathering business requirements ensures marketing ...

The adoption of LLMs and software based on natural language prompts has made media buying as easy as, well, a conversation. For companies in the advertising world, this means the introduction of ...

The popularity of affiliate marketing has grown significantly in recent years, with more companies turning to this industry as a cost-effective way to promote their products and services. The industry ...

Lights, camera, action! Welcome to another episode of the Marketing Smarts Live Show. This episode features special guest May Habib, who delves into the transformative power of AI in B2B marketing. If ...

Marketers, by now, are well-versed in the customer journey. And for good reason: being aware of the twists and turns a customer takes on the way to a sale is incredibly instructive—not to mention ...

Business-to-business marketing, commonly abbreviated as B2B marketing, refers to the practices and strategies a company uses to promote its products or services to other businesses rather than to ...