What’s in a name?” That which we call a good, by any other name, would it be as valuable? Conceiving a trademark is much like ...

Discover key differences between trade names and trademarks, their legal roles, and why registration matters for business branding and protection.

Famous brands are often recognizable instantly because of their signature logos, symbols and slogans. They’ve created and trademarked these brand identifiers to protect their brand images. Businesses ...

Trademarks are used by businesses to signal the origin of their goods or services to consumers, assuring customers of consistent quality and helping to promote the brand.The use of a trademark in ...

Registering your trademark is the first step in protecting your brand. Learn what to do next to ensure you're handling the ...

Arantxa Monroy of Becerril, Coca & Becerril says trademarks do not merely assert a legal right; they underpin reputation, attract investment, and create long-term enterprise value when managed ...

This is an Insight article, written by a selected contributor as part of WTR's co-published content. Read more on Insight India is currently the world's fourth largest economy, and its economic growth ...