Alex Morgan and investors see big upside in women’s sports. Explore rising valuations, media rights and the growth potential of leagues like the WNBA, NWSL and Unrivaled ...

This voice experience is generated by AI. Learn more. This voice experience is generated by AI. Learn more. Sports sponsorship is shifting from traditional, male-focused models to embrace women's ...

The NBA is trying a wide range of new initiatives, from empowering content creators to building new digital products, to increase live game viewership. Teams across the NHL are seeing a surprising ...

Canadian Tire Corporation announced Wednesday what it describes as a “landmark” commitment for sponsorship of women’s ...

In the late 1990s, Gatorade ran a groundbreaking commercial that placed a top female athlete on par with a male superstar widely considered the GOAT. In the campaign, Mia Hamm, leader of the U.S.