We’ve all heard more times than we can count — work smarter, not harder. With a thoughtful and well-executed pipeline and sales funnel, everyone’s favorite overused phrase can become your reality. A ...

Scott Sutton is CEO of Later, a leading social media marketing platform, guiding its strategy and operations to help brands ...

Unless you’ve been living under a rock (stone/pebble/hard surface… outdated keyword variant joke, sorry) in the digital marketing world, you’ve likely run across at least one confident declaration in ...

As you're about to learn in the following infographic, 75% of B2B buyers consumed webinar content last year. The fact makes a strong case for including webinars in your marketing—if you haven't ...

Custom funnel reports can now be created inside Google Analytics 4 (GA4), allowing you to view the steps you can follow to complete a task and assess the number of users who abandon the process ...