In a post this week on the YouTube blog, Baljeet Singh (group product manager) introduced Google AdWords for video. Up to now, YouTube has allowed innumerable businesses to creatively market ...

Video production is getting cheaper, so Google is creating a self-service option for pre-roll advertisements aimed at small- and medium-sized businesses. Google‘s AdWords program has long been an easy ...

In a bid to unify its advertising interfaces and improve reporting for YouTube video ads, Google is launching a limited public beta of “AdWords for Video” — which includes four “TrueView” video ad ...

YouTube Boosts AdWords for Video With Ambassadors, How-to Guide & $75 Ad Credits In addition to introducing some new features to AdWords for video, YouTube is also creating an Ambassador program, ...

If you run TrueView YouTube campaigns in AdWords, you know that getting to them is like entering a netherworld. Not only do you lose the tether to your other campaigns, running video campaigns in ...

Google announced on Google+ and Google AdWords Help forums, quietly, that they now added support to use your YouTube video views to power your remarketing lists in your Google AdWords search campaigns ...

Google AdWords has introduced a new tool called Reach Planner, which allows advertisers to forecast reach and frequency of ad units on YouTube. In addition, Reach Planner can also forecast performance ...

As the most popular video site on the planet, YouTube has a lot of content to present to users at any given time (the site says that 20 hours of footage are uploaded every minute). That poses a ...

The new Brand Lift measurements directly pit YouTube and TV ads against one another — a direct approach intended to drive marketers away from linear TV budgeting by making the benefits of Google's ...

Google AdWords has rolled out the ability to remarket search ads to those who have watched a business’s YouTube videos. YouTube already allows advertisers to remarket YouTube ads to people who have ...

A couple of weeks ago, early participants in the new AdWords for Video program gathered at the YouTube offices. The ostensible justification for the meeting was a fancy photo shoot, but YouTube ...