Humo is the latest drink to be released under the Formula 1 driver's alcohol-free spirit company, Almave, cofounded by Iván ...

Made alongside Master Distiller Ivan Saldaña, this is Almave's first mezcal after launching an NA tequila in 2023 ...

We’re living through a boom time for the zero-proof spirits industry, which has involved both high-profile startups and ...

The Formula One megastar learned to love the flavor of non-alcohol mezcal because it offers a "new dimension to a cocktail ...

Lewis Hamilton is a man of many interests apart from his performances in Formula 1. The Briton is a big-time The post Lewis ...

Ferrari driver Lewis Hamilton unveiled his long-awaited announcement that was teased for Aug. 8, and it turned out to be ...

Lewis Hamilton and Iván Saldaña have announced a new non-alcoholic Mezcal, as they've unveiled Almave to the public today ...

Lewis Hamilton’s Formula 1 career has gone from struggle to struggle in recent years. Having made the high-profile switch ...

F1 followers wondered whether Hamilton might have been about to make a statement on his F1 future. The teaser came days ...

F1 fans lost their minds thinking Hamilton was going to announce his retirement, but August 8 merely marked the reveal for ...

Instead, the seven-time world champion has launched Almave Humo, a smoky non-alcoholic mezcal alternative under his ...

While Hamilton notes that there are many great non-alc options on the market right now, he hopes fans will embrace Almave the same way they’ve embraced other partnerships and projects in his life.