The president called her much-debated jeans campaign the “HOTTEST” ad out there, which seemed to start a stock rally.

The Sydney Sweeney American Eagle ad and its resulting controversy shows it's important to focus your energy on what is increasingly more important to consumers.

AE’s ‘Sydney Sweeney Has Great Jeans’ campaign became the internet’s most controversial subject of the summer. Find out how much money the company made from the