When I first met Johnny Morris, I was immediately greeted by what seemed to be an ever-present smile. The affable 75-year-old billionaire founder of the Bass Pro Shops empire has plenty of reasons ...

Bass Pro Shops founder Johnny Morris and his son, JP Morris, provide a behind-the-scenes look at Big Cedar Lodge's newest ...

Cliffhangers proved to be another worthy addition to the Big Cedar Lodge golf course portfolio. Here were our biggest ...

Johnny Morris, legendary angler, noted conservationist and founder of Bass Pro Shops, from his heart says "Take a kid fishin'. You'll be happy you did!" and is challenging families everywhere to ...

EXCLUSIVE: The founder and CEO of Bass Pro Shops, Johnny Morris, says that despite inflation, the hunting, fishing and outdoor sporting brand will remain focused on affordability heading into ...

Bass Pro Shops CEO Johnny Morris said the company is committed to focusing on affordability despite high inflation. Shutterstock “My dad was big on delivering value to customers,” Morris said.

EXCLUSIVE: The founder and CEO of Bass Pro Shops, Johnny Morris, says that despite inflation, the hunting, fishing and outdoor sporting brand will remain focused on affordability heading into ...

EXCLUSIVE: The founder and CEO of Bass Pro Shops, Johnny Morris, says that despite inflation, the hunting, fishing and outdoor sporting brand will remain focused on affordability heading into ...

EXCLUSIVE: The founder and CEO of Bass Pro Shops, Johnny Morris, says that despite inflation, the hunting, fishing and outdoor sporting brand will remain focused on affordability heading into ...

EXCLUSIVE: The founder and CEO of Bass Pro Shops, Johnny Morris, says that despite inflation, the hunting, fishing and outdoor sporting brand will remain focused on affordability heading into ...

EXCLUSIVE: The founder and CEO of Bass Pro Shops, Johnny Morris, says that despite inflation, the hunting, fishing and outdoor sporting brand will remain focused on affordability heading into ...