The Better Business Bureau's National Advertising Division reviewed Microsoft's Copilot ads. NAD suggests Microsoft modify claims about Copilot's seamless functionality across products.

The Better Business Bureau's National Advertising Division has challenged Microsoft's Copilot branding, citing consumer confusion due to the overuse o ...

Consider the most recent evidence of the Copilot brand’s cultural profile: a request from the Better Business Bureau National Programs’ National Advertising Division recently asked Microsoft ...

An advertising watchdog has recommended that Microsoft discontinue or modify some of its Copilot claims.