CEO Brian Niccol’s goal to restore some of the coffee chain’s former homey feel includes baristas adding upbeat greetings and ...

Starbucks' "Back to Starbucks" strategy under Brian Niccol lacks substance, and stock performance has been disappointing.

Starbucks has seen 'early signs' that customers are choosing to stay at its coffeehouses longer to take advantage of the free refill perk.

The new dress code is just the latest tweak under CEO Brian Niccol, who aims to return the coffee chain’s image from a ...

The Starbucks makeover continues, affecting both the shops and the people who staff them. We'll learn more about how it's ...

Starbucks and Wendy’s shares each have about 25% upside, according to Evercore’s David Palmer. Trends could bear that out.

A visit to Starbucks locations shows unhappy workers. Baristas don’t like the new policies instituted by CEO Brian Niccol.

The stock of Starbucks Coffee Company (SBUX) has declined by more than 12% over the past month amid fears of a trade war ...