Oreo has teamed with BTS for the K-pop group's first global snack partnership, according to a press release. The effort includes a campaign spanning more than 80 countries, a new flavor and a digital activation.

The BTS-themed purple Oreos taste like hotteok, a popular Korean street food, and will go on sale June 1 for a limited time.

BTS x OREO drops June 8 in 80+ markets: purple wafers, hotteok creme & 13 BTS-designed cookie embossments. Here's why this is 2026's smartest celebrity collab.

Oreo and K-pop supergroup BTS are collaborating on a limited-edition purple cookie with a flavor inspired by Korean street food. (Oreo photo)

BTS has taken over Oreo cookies for an epic collaboration, featuring a purple-colored cookie and a hotteok-inspired brown sugar pancake flavor

OREO is tapping into K-pop fandom culture with a new global collaboration with BTS, unveiling a limited-edition cookie inspired by Korean street food and fan engagement traditions. The campaign, which will roll out across more than 80 markets, introduces ...

News Anchor Makes Bizarre 'Death To America' Joke Over BTS' Oreo Collab

Oreo se asoció con el supergrupo de K-pop BTS para una dosis de dinamita de marketing que aprovecha el creciente interés de los consumidores por los sabores globales. Mondelez, la empresa matriz de Oreo,