DIRECTV Advertising, a pioneer in addressable advertising, today announced the programmatic enablement of its linear satellite inventory. Powered by the company’s proprietary ad tech stack, DIRECTV ...

DirecTV Advertising, a specialist in video entertainment and advertising innovation, has announced plans to launch a ...

After last year’s dealmaking driven by the media biz’s shifting winds, more M&A reconfigurations may come in 2025.

DIRECTV Remote aims to drive better outcomes for advertisers and maximize their potential to reach both existing DIRECTV subscribers and incremental audiences. DIRECTV Advertising is currently in ...