Ferrero to buy cereal maker WK Kellogg for $3.1 billion
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Giovanni Ferrero has expanded his family's company beyond brands like Nutella and built a global powerhouse—especially through big acquisitions in the U.S.
Ferrero will acquire WK Kellogg Co for $3.1 billion, adding iconic US cereal brands like Frosted Flakes and Special K to its growing North American portfolio.
Ferrero has added more products to its basket with an eye-catching move for US cereal business WK Kellogg. Ferrero has once again used M&A to expand into another part of the store – but will it pay off?
Nutella is releasing a plant-based spread and it's coming to store shelves in 2024. Here's what you need to know. ... "At Ferrero, we are always ...
Shares of WK Kellogg soared following a report by The Wall Street Journal that Italian candy maker Ferrero is nearing a $3 billion deal to buy the cereal conglomerate. WK Kellogg stock was up 52%, at $26.53, after hours. Shares closed the market down slightly year-to-date.