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Ferrero, Froot Loops and Kellogg

The Wall Street Journal on MSN · 21h

Ferrero Nears Roughly $3 Billion Deal for Maker of Froot Loops, Frosted Flakes

The Italian candy maker behind Ferrero Rocher and Nutella is nearing a roughly $3 billion deal to buy the breakfast-cereal conglomerate WK Kellogg, according to people familiar with the matter. Ferrero,

Yahoo Finance on MSN · 20h

Ferrero clinches deal to acquire WK Kellogg for $3.1B, bringing Nutella and Froot Loops under one roof

The deal brings candy and cereal together under one roof as European chocolate giant Ferrero expands its US footprint.

NBC News on MSN · 19h

Italian chocolate giant Ferrero to buy Kellogg's Froot Loops maker

WK Kellogg, the maker of iconic American cereal brands, will be folded into the privately held owner of Nutella and Tic Tacs in a $3.1 billion deal.

20h

Ferrero to take over US breakfast cereal giant Kellogg

Italian chocolate giant Ferrero is taking over one of America's oldest breakfast cereal companies, buying the maker of ...

3d

Do Froot Loops taste different without artificial dyes?

With the FDA banning some artificial food dyes, Froot Loops could lose their rainbow. 🌈 We blind taste-tested the U.S.

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