Is Mattel endangering your kid's development by shoving AI into its toys? The multi-billion dollar toymaker best known for ...

San Diego Comic-Con is right around the corner, and that means it’s also time to start seeing what exclusive collectibles and ...

The exec said the success of “Barbie” is also serving as “the blueprint” for Mattel’s next big theatrical release, “Masters ...

Mattel has partnered with OpenAI to create AI-powered toys and games, with the first product expected to be announced later ...

Mattel has revealed three new exclusive toys being sold at this year's San Diego Comic-Con, and there's a definite theme to ...

The toymaker and ChatGPT developer are teaming up to develop toys and games that incorporate artificial intelligence.

The Barbie, Hot Wheels and Polly Pocket creator says it will use OpenAI’s technology to “bring the magic of AI to ...

In April last year, Mattel announced its intentions to use AI across its business as a cost-saving measure, with a team ...

After Mattel and OpenAI announced a partnership that would result in an AI product marketed to kids, a consumer rights advocacy group is warning that the collaboration may endanger children.

Mattel is back with an impressive and exclusive collection of collectibles for San Diego Comic Con 2025 like a new Monster ...

Barbie-maker Mattel and OpenAI have teamed up to bring generative AI to the toymaking and ever-expanding pipeline of IP ...

Mattel, the El Segundo toy maker behind Barbie and Hot Wheels, said Thursday that it’s teaming up with OpenAI, which created ...