Labubu, POP MART and China
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The Monsters regularly retail for $19.99 at Pop Mart, which has over 20 locations in the U.S. with plans to expand to 200 or more Stateside outposts in the coming years, according to Modern Retail.
Pop Mart, the Chinese company behind the Labubu franchise, has sold $670 million worth of related products this year—more than iconic US toy lines Barbie and Hot Wheels.
Labubu is a quirky little creature from Hong Kong artist Kasing Lung’s The Monsters series. The figures took off when POP MART began selling them in blind boxes sealed packs, where you only find out which character you got after opening it. The surprise, the odd-cute design, and limited drops turned Labubu into a collector favorite.
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Walmart just slashed the price on one of Pop Mart's most sought-after Labubu collections, and dedicated collectors are taking notice.