AI-assisted managed services from Atrium Elevate: a named team that grows the Salesforce and analytics platforms you own, not ...

Planning a Fabric to Snowflake migration? See where Fabric capacity, governance, and cost forecasting strain, and what ...

Agentforce represents a major shift in Salesforce’s strategy and will likely radically change the way users interact with their CRM in the future. By enabling both assistive AI, which provides ...

One of the most common uses cases for utilizing AI in the enterprise space is predicting “customer churn”. But many companies are still grappling with where to start. We sat down with Colin Gelfer, ...

So when is a chat-built model enough, and when do you need a Notebook? Every business question eventually becomes a numbers question. Dashboards report what already happened; predictive analytics ...

Your forecast already tells you what the quarter looks like. It rarely tells a rep which deal to work on Thursday morning, or what to do about it. Spotter’s out-of-the-box models handle a lot of ...

Most of what customers say never reaches your CRM. See how Salesforce turns email, calls, and Slack into conversational ...

So what actually changes for the business, and not just for the roadmap? The best Dreamforce 2026 takeaways came out of a room rather than a keynote. Atrium ran its Lounge three blocks off Moscone ...

If I had to guess, I’d say that the man who famously said, “Never memorize something that you can look up,” would probably be pretty blown away by what’s possible today with artificial intelligence.

Another Tableau Conference is in the books, and as with every year, the landscape of the “DataFam” has shifted. From the pivot to Tableau Cloud over a decade ago to the recent evolution into an ...