Nearly $430,000 will support conservation projects that engage recreational anglers in restoring aquatic habitats.

Three new swimbaits and the Subtle Head jighead offer a range of profiles and actions for crappie and other panfish.

Versatile sinking crankbait gives anglers control over depth and action throughout the retrieve.

Hunt Monkey is expanding its hunting glove lineup for Fall/Winter 2026 with the new Ridge Runner Pro Lightweight Waterproof ...

A lifelike, all-in-one bluegill swimbait with versatile rigging and weighting options.

Sunline is expanding its braided line lineup with the introduction of Kantan Cast Braid X8, a new eight-strand ...

DAIWA’s anatomically-accurate TD MINNOW 95SP suspending jerkbait lineup expands with authentic forage patterns.

A fresh update to the previous model combines sensitivity, balance, and power for today’s crappie fishing techniques.

Pre-rigged minnow profile combines lifelike realism, grub-tail action and PowerBait taste technology in a ready-to-fish ...

New lineup features application-specific designs for inshore, surf, jigging, offshore, trolling, electric and slow pitch ...

Historic expansion gives independent fishing retailers a new way to stock one of the industry’s most respected brands.

Strong, lightweight construction and a smooth, dependable drag system bring refined Grey's performance at an accessible price ...