The former Cossette creative chief is looking to help brands use predictive modelling to shape business and marketing ...
The move comes as marketers grapple with a new layer of discovery across ChatGPT, Gemini, Claude and other AI platforms.
The Treat Map adds new ways for businesses to reach nearby consumers as Canadians look for local events and affordable ...
Guideline Insights reports 11% growth through August, led by digital display and streaming TV, while linear TV declined.
The multiyear agreement includes broadcast exposure, digital advertising, retail promotions and activations at the Heritage ...
Data prepared exclusively for Media in Canada by AdEase shows that Bell was the most active radio advertiser across Canada ...
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The agreement includes digitally enhanced dasherboard advertising, marquee events and digital integrations tied to the ...
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Three new digital spectaculars add 442,000 daily impressions, bringing the network's reported total to more than 1.24M.
Cineplex and Amplified find media waste can reach 92% in low-attention environments, with advertisers spending 25 cents more ...
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