Multinational consumer goods company Reckitt Benckiser has moved its media account to OMG from Zenith, after 14 years.
The advertising industry is no stranger to change, but the pace of transformation in 2024 has been extraordinary.
Westfarmer-owned department store Target has carved up its media account between Omnicom's OMD and IPG's UM, AdNews can ...
The smartest brands are finding seamless ways to integrate digital and classic formats - think high-dwell spaces like ...
Spotify has debuted its 2024 Wrapped annual campaign, delivered locally by a mix of creative efforts across experiential, ...
IPG has sold its creative consultancy Huge, once headed by Australian Mat Baxter, to private equity. Huge has been acquired ...
To lead the digital marketing strategy across various online channels, including Google, Meta, MSFT, and more.
Retail brand Kathmandu has appointed Reload Media as its digital marketing partner, following a competitive pitch. Reload ...
We’re excited to see the steps we took and commitments we made during 2024 positively impact our business in 2025.
The value of our strategic thinking, our creative expertise, and our craft and ingenuity is irreplaceable. If we've learned ...
Independent agency Bastion has secured the creative account for Kellanova, taking over from Leo Burnett and VML to become the ...
Two out of three (65%) of marketers expect improved trading conditions next year but aren't so upbeat about their budgets.