Advertising spend will grow 6.5% in 2025, according to the latest forecasts by IPG’s MAGNA . The end of year Global Ad ...
The smartest brands are finding seamless ways to integrate digital and classic formats - think high-dwell spaces like ...
Spotify has debuted its 2024 Wrapped annual campaign, delivered locally by a mix of creative efforts across experiential, ...
Westfarmer-owned department store Target has carved up its media account between Omnicom's OMD and IPG's UM, AdNews can ...
The advertising industry is no stranger to change, but the pace of transformation in 2024 has been extraordinary.
Independent agency CX Lavender has added four creatives. Meg Williams from VCCP Singapore and Luke Ryan from DDB Aotearoa ...
IPG has sold its creative consultancy Huge, once headed by Australian Mat Baxter, to private equity. Huge has been acquired ...
To lead the digital marketing strategy across various online channels, including Google, Meta, MSFT, and more.
The value of our strategic thinking, our creative expertise, and our craft and ingenuity is irreplaceable. If we've learned ...
We’re excited to see the steps we took and commitments we made during 2024 positively impact our business in 2025.
Multinational consumer goods company Reckitt Benckiser has moved its media account to OMG from Zenith, after 14 years.
Retail brand Kathmandu has appointed Reload Media as its digital marketing partner, following a competitive pitch. Reload ...