The advertising industry is no stranger to change, but the pace of transformation in 2024 has been extraordinary.
Multinational consumer goods company Reckitt Benckiser has moved its media account to OMG from Zenith, after 14 years.
IPG has sold its creative consultancy Huge, once headed by Australian Mat Baxter, to private equity. Huge has been acquired ...
Westfarmer-owned department store Target has carved up its media account between Omnicom's OMD and IPG's UM, AdNews can ...
The smartest brands are finding seamless ways to integrate digital and classic formats - think high-dwell spaces like ...
Spotify has debuted its 2024 Wrapped annual campaign, delivered locally by a mix of creative efforts across experiential, ...
The value of our strategic thinking, our creative expertise, and our craft and ingenuity is irreplaceable. If we've learned ...
To lead the digital marketing strategy across various online channels, including Google, Meta, MSFT, and more.
We’re excited to see the steps we took and commitments we made during 2024 positively impact our business in 2025.
Retail brand Kathmandu has appointed Reload Media as its digital marketing partner, following a competitive pitch. Reload ...
Two out of three (65%) of marketers expect improved trading conditions next year but aren't so upbeat about their budgets.
The first half of 2024 was driven by a challenging economic climate that influenced our clients’ engagement levels. It ...