Multinational consumer goods company Reckitt Benckiser has moved its media account to OMG from Zenith, after 14 years.
The advertising industry is no stranger to change, but the pace of transformation in 2024 has been extraordinary.
Spotify has debuted its 2024 Wrapped annual campaign, delivered locally by a mix of creative efforts across experiential, ...
Westfarmer-owned department store Target has carved up its media account between Omnicom's OMD and IPG's UM, AdNews can ...
The smartest brands are finding seamless ways to integrate digital and classic formats - think high-dwell spaces like ...
To lead the digital marketing strategy across various online channels, including Google, Meta, MSFT, and more.
The value of our strategic thinking, our creative expertise, and our craft and ingenuity is irreplaceable. If we've learned ...
IPG has sold its creative consultancy Huge, once headed by Australian Mat Baxter, to private equity. Huge has been acquired ...
We’re excited to see the steps we took and commitments we made during 2024 positively impact our business in 2025.
Retail brand Kathmandu has appointed Reload Media as its digital marketing partner, following a competitive pitch. Reload ...
Australians will embrace acceptance in 2025 as the post-pandemic financial, employment and lifestyle becomes the 'new normal' ...
A fresh take on AO memorabilia, evolving from typical merchandise into a line fans can wear with pride throughout the year,.