Learn how account-based targeting helps B2B teams focus on the right accounts, align sales and marketing, and drive more ...

Find out if AI voice reception can improve B2B customer experience, capture more enquiries and support teams without ...

Why are B2B tech brands so reluctant to take risks? Following a roundtable with Wildfire, we unpack what’s holding brands ...

The 2026 B2B Marketing Awards shortlist is out, and it's telling a bigger story about where B2B is headed. In this episode, Kavita Singh is joined by Sapio, Radish and FunnelFuel to unpack what this ...

Get the knowledge and frameworks to build and run an effective ABM program in your organization. Account-based marketing is one of the most effective strategies available to B2B marketing and sales ...

The B2B marketing landscape is being reshaped by AI, but the real question is no longer whether to use it. It is how to apply it without losing strategic control, wasting budget, or diluting the human ...

Write clearer, more compelling B2B marketing copy, and get better results from every format you work in. Most B2B marketing is built on words. Emails, web pages, blog posts, campaigns. Which means ...

Say the word ‘channel’ to a marketer and they’ll almost certainly think SEO, PPC, email and many other digital media channels. But, to the rest of the business outside of marketing, the word ‘channel’ ...

In this week’s episode of the B2B Marketing Podcast, Kavita Singh sat down with Dan Roche and John Cheney from Workbooks to discuss their Gold wins at the 2025 B2B Marketing Awards. Workbooks won the ...

At B2B Marketing, we believe the key to proving marketing’s impact is to become the commercial marketer. One of the skill essential skills to becoming the commercial marketer is financial acumen.

To say it has been a challenging time for agencies would be an understatement. Between budget cuts and the pressure to deliver with limited resources, it has been a tough market. And when we started ...

Thales is one of France’s biggest companies, selling mission-critical systems to aerospace and defence companies internationally. Having expanded its area of operations, Thales was able to develop on ...