Learn how account-based targeting helps B2B teams focus on the right accounts, align sales and marketing, and drive more ...

Find out if AI voice reception can improve B2B customer experience, capture more enquiries and support teams without ...

The 2026 B2B Marketing Awards shortlist is out, and it's telling a bigger story about where B2B is headed. In this episode, Kavita Singh is joined by Sapio, Radish and FunnelFuel to unpack what this ...

Get the knowledge and frameworks to build and run an effective ABM program in your organization. Account-based marketing is one of the most effective strategies available to B2B marketing and sales ...

The B2B marketing landscape is being reshaped by AI, but the real question is no longer whether to use it. It is how to apply it without losing strategic control, wasting budget, or diluting the human ...

Write clearer, more compelling B2B marketing copy, and get better results from every format you work in. Most B2B marketing is built on words. Emails, web pages, blog posts, campaigns. Which means ...

At The European ABM Forum in Amsterdam, Ingrid Archer and Robert Norum presented a framework that challenges how most B2B organisations think about account-based marketing (ABM). Here is what it means ...

In this week’s episode of the B2B Marketing Podcast, Kavita Singh sits down with Hannah Podbury-Neal and Emma Halewood from foodservice marketing agency Omne to discuss their 2025 award win for ‘UK ...

To say it has been a challenging time for agencies would be an understatement. Between budget cuts and the pressure to deliver with limited resources, it has been a tough market. And when we started ...

Say the word ‘channel’ to a marketer and they’ll almost certainly think SEO, PPC, email and many other digital media channels. But, to the rest of the business outside of marketing, the word ‘channel’ ...

AI is transforming the way marketing works. It promises greater efficiency, faster execution and lower costs. But our latest CEO Blind Spot research suggests it’s also changing something more ...

At B2B Marketing, we believe the key to proving marketing’s impact is to become the commercial marketer. One of the skill essential skills to becoming the commercial marketer is financial acumen.