Omnicom Production’s global CEO argues that differentiation, trust, audience engagement and conversion measurement drive advertising, while creativity must deliver more than taste or style.

Featuring Myntra, Instamart and Nykaa, the campaign uses festive storytelling to show how peer recommendations influence discovery and purchase decisions.

The agency will lead media relations, digital PR and strategic storytelling for YIFF’s Mumbai edition, scheduled from 30 November to 4 December.

The ‘Mandap on Wheels’ activation combines a live wedding, outdoor spectacle and digital amplification to connect Ethnix with India’s wedding season.

The partnership will strengthen HPTL’s corporate visibility, leadership positioning and stakeholder engagement as the technology distribution business enters its next growth phase.

The 37-day campaign combines emotional storytelling, regional activations and customer rewards to connect the financial services brand with consumers’ festive aspirations.

Its latest film uses an ancestral property dispute to show ChatGPT’s everyday utility in Hindi, while repeatedly signalling when human expertise matters.

While Vedanta Delhi Half Marathon claims INR 400 crore in economic value, sponsors would definitely like details of its line items ...

Cetaphil Baby’s latest digital campaign uses a familiar parenting debate to highlight the importance of specialised skincare for delicate baby skin.

BPCL highlights its UFill digital fuelling solution and Extreme Weather Grade Diesel, developed with the Indian Army, on Kaun Banega Crorepati.

Tira’s Prakash Subramanian and Google India’s Priya Choudhary share festive beauty marketing strategies to engage shoppers early and drive sales.

Record vehicle retail, changing research behaviour and rising dealer inventories are reshaping automotive marketing. As brands balance festive campaigns with year-round activity, agencies face ...