On Device, the Brand Lift measurement company built for the Outcomes Era, has strengthened its senior leadership team with ...
This marks the second release in Adzymic’s AgenX suite, following the earlier launch of its Creative Agent. At the heart of ...
Relevant Digital has appointed Samantha Giaver as VP, sales, strengthening its commercial leadership as the company expands ...
YouTube has begun trialling AI-generated responses on regular search queries, extending its Ask YouTube chatbot beyond the ...
Video budgets in MENA followed audiences to Snapchat, TikTok, and Meta, and social video still accounts for most of the ...
In today’s ExchangeWire news digest: Google rolls out Universal Cart, its AI shopping tool, in the US ahead of the holiday ...
Tom Barbour, director, demand sales UK at Vistar Media, joined us at ATS London 2026 to discuss the growth of programmatic out-of-home.
Finally, publishers are strengthening their collective position in negotiations with AI companies. The New York Times has ...
In today’s Digest, we discuss Apple winning fast-track access to OpenAI evidence in its trade secrets fight, Tencent raising ...
Picnic, the Inventory Quality Platform for digital advertising, has extended PIQ to score the prominence and quality of ...
Digitisation has handed OOH the pricing, targeting and measurement tools that online channels have enjoyed for years, taken ...
In today’s ExchangeWire news digest: Publicis says it is taking market share as growth picks up in Q3; The New York Times is ...