Great American Media launches Pure Flix Familia, a Spanish-language streaming service for Latino families, with plans for ...

The largest ad-supported free wireless service in the United States introduces the 'Way Too Smart to Pay Dumb' Campaign. TextNow offers advertisers a brand-safe owned and operated inventory, and a ...

Gilead's Hispanic HIV testing and prevention campaign. Jorge Gamboa, Brand Manager of Sangría Señorial Zero and Sidral Mundet tells Portada about his marketing plans. Plus, seven additional brand ...

Google wants to overturn one of performance marketing’s most entrenched rules: first, you define how much money you have, and then you decide how to spend it. Its latest proposal partially flips that ...

Portada sat down with Sergio Carrera, former general manager for US operations at Editorial Televisa, about his new venture Waleteros.com, a pre-paid debit card with services that could be ...

Political advertising for the midterms is already larger than all NFL ad bookings for the 2025/2026 season. Portada talked to ...

LALA expands its U.S. cheese portfolio to 14 SKUs as Chese Marketing connects Mexican heritage, consumer needs and everyday ...

LALA expands its U.S. cheese portfolio to 14 SKUs as Chese Marketing connects Mexican heritage, consumer needs and everyday ...

Is storytelling dead? Discover how vibe-driven narratives and emotional cohesion are redefining brand meaning in the AI-powered attention economy. In his latest contribution to Portada, Santiago Durán ...

The global media landscape in 2026 is undergoing a structural shift. As holding companies compete for market dominance, two contrasting strategies have emerged: Publicis Groupe’s aggressive expansion ...