Tech giant Apple has announced a launch date for its dedicated Major League Soccer (MLS) streaming service, MLS Season Pass, after securing a 10-year global media rights deal for rights to stream ...

DAZN will stream coverage of Champions Cup and Challenge Cup action across a range of European and global territories.

Wireless technology and communications firm Cisco has continued its strong sponsorship push in the US market, confirming renewed agreements with a trio of NBA basketball franchise ...

Reichart has departed the organization behind the defunct European Super League project. (Angel Martinez/) Real Madrid, the record LaLiga champions, have reportedly appointed Bernd Reichart, the ...

European soccer's governing body UEFA has announced the appointment of sports media and commercial agency Relevent as the exclusive marketing and sales partner for its slate of na ...

Spain won the 2026 FIFA World Cup courtesy of a 1-0 victory against Argentina in the final, with Ferran Torres scoring the decisive goal. (David Ramos/) Content streaming giant Netflix has secured ...

Chinese electric car brand BYD has signed up as a major sponsor of Argentine domestic soccer’s LPF league body. Through a commercial deal unveiled earlier this week, BYD becomes the new main sponsor ...

The extension grants CMG premium broadcast rights to World Rowing events across its Olympic disciplines and annual competition calendar.

Leagues Cup executive director Tom Mayo explains how the tournament overcame challenges to make its mark in a congested calendar.

Sky will show selected matches free-to-air on Three and ThreeNow from 2027. (Clive Brunskill/) Pay-TV giant Sky New Zealand has extended its longstanding partnership with the Tennis Australia ...

Five Guys will sponsor the NFL in the UK across the 2026, 2027, and 2028 seasons. (Ryan Pierse/) Fast-food chain Five Guys has been named an official commercial partner of American football’s NFL in ...

Lucy Bairner, director of sales marketing at Collaborate, explores how North American leagues have built fandoms beyond the core product.