"Sydney Sweeney Has Great Jeans" is and always was about the jeans," reads the statement, which the company posted to Instagram. "Her jeans. Her story. We'll continue to celebrate how everyone wears their AE jeans with confidence, their way. Great jeans look good on everyone."

Alaska plans to fly daily between Seattle and London's Heathrow Airport on its Boeing 787-9 Dreamliners, in a bet on both business and leisure travel demand. Seattle–Reykjavik will be served by a 737 Max 8 as a spring and summer seasonal service.

The Sydney Sweeney American Eagle ad and its resulting controversy shows it's important to focus your energy on what is increasingly more important to consumers.