Dozens of brands, cities and organizations quickly hopped on the news - and the color scheme of the upcoming era - with witty social posts.

More like "The Life of a Trendsetter." Numerous corporations are jumping in on the orange-themed social media trend to celebrate TS12.

Taylor Swift broke the internet when she announced her 12th album, The Life of a Showgirl, on Travis Kelce's podcast, with Swifties taking to social media to react, sharing funny posts, memes, theories,

The seafoam green/lightly burnt orange motif and padlock silhouette haven’t just heralded a new era for the Showgirl in question; they’ve also given brands, meme accounts, and entire marketing teams their latest trendjack format for the next week or so. And as the modern clock app adage goes, “Everybody’s so creative!”

Instead of the moody monochrome of The Tortured Poets Department, Swift’s new aesthetic is awash in orange and teal. Some fans embraced the splash of color. Others thought it clashed with the singer’s more recent aesthetic.

Taylor Swift’s New Heights debut shattered records, leaving Jason and Travis Kelce in a good place. Shout-out to the Swifties!

Celebrities including Cardi B and Sabrina Carpenter have spoken out about Taylor Swift 's new album, The Life of a Showgirl. Pop star Swift, 35, announced her new music this week on boyfriend Travis Kelce's New Heights podcast, which he co-hosts with his brother, Jason Kelce.

Por MICHELLE CHAPMANEl próximo lanzamiento del álbum de Taylor Swift y su amor por todo lo relacionado con el color naranja no pasa desapercibido para sus fans, ni para las marcas que

A diehard Swiftie theorises about Taylor Swift’s ‘The Life Of A Showgirl’ album announcement, what it will sound like and what it means for Swift

"Lover" -- Swift's longest-ever album with a whopping 18 tracks -- arrives Aug. 23. Aside from her upcoming music, Swift was also enjoying a new meme involving the icon after a video of her ...

Taylor Swift and Travis Kelce share their experiences dating each other and how they first felt seeing each other on Taylor's highly anticipated podcast debut on Jason and Travis' New Heights.