Wang Ning, billionaire founder of Chinese toy maker Pop Mart International Group, said the company could “easily” reach 30 billion yuan ($4.2 billion) in sales this year.

The grinning plush elves drove record revenue for the Chinese retailer in the first half of the year, and soon fans will have something new to lust after.

Pop Mart, the Chinese toy company behind the popular Labubu dolls, expects its revenue to cross $4 billion this year, according to its chief Wang Ning.The company, listed in Hong Kong,