In today’s fast-paced digital landscape, where user expectations are constantly evolving and competition is only a click away, building successful products is no longer about guesswork or intuition—it ...

YouTube announces A/B title testing availability, along with AI-powered conversational analytics for YouTube Studio.

But now we are in the 21st century, and even the smallest marketers in all channels are using AI to help them with their A/B testing, according to the State of A/B testing in 2025 from the SMB ...

You don’t need a site redesign to improve performance. Sometimes, small changes—like a different headline, image, or layout tweak—can have a measurable impact. This free guide offers 26 practical A/B ...

Spotify is introducing a new commercial product for software development teams called “Confidence,” which is based on its homegrown experimentation platform. Confidence is designed to make it easy for ...

A/B testing of sites and apps is usually the domain of developers and IT teams. With the relaunch of its Visual Website Optimizer (VWO), however, Wingify hopes to make A/B testing accessible for more ...

Last month, we shared an AdWords Script to let you test anything and received countless examples of people using this creatively for PPC success. Based on your comments and feedback, we’re now sharing ...

Warner Bros. Discovery plans to do A/B testing on HBO Max's photo thumbnails, two employees told BI. Netflix revealed its A/B thumbnail tests nine years ago, and Disney+, Hulu, and Peacock also use ...