CTV’s rapid growth has produced extraordinary opportunities, but it has also exposed gaps in cooperation. Bridging them ...

The year-end frenzy of data, deals and digital divination about connected TV (CTV) has painted an outsized vision of how this internet-based delivery system is overhauling the video ecosystem.

NEW YORK—New data from Vivvix shows that connected TV advertising passed an important milestone in June, with the total CTV ad spend reaching $1 billion in a month for the first time. The ad ...

Pinterest has agreed to acquire tvScientific, a connected television (CTV) advertising platform that automates and optimizes ...

PASADENA, Calif.—A new survey of marketers has found that advertisers view CTV advertising is the most effective digital channel in their media mix and that 23.6% plan to increase their spending on ...

PASADENA, Calif.—Connected TV (CTV) ad platform tvScientific has launched the Performance TV Academy, an online course for digital advertisers wanting to learn the best strategies and tactics for ...