Designed to enable retailers to offer customers real time individualized pricing incentives online, Runa announced today the release of “Conversion Marketing.” The solution is aimed at picking up ...

Conversion marketing is an eCommerce phrase most commonly used to describe the act of converting site visitors into paying customers. Although different sites may consider a “conversion” to be some ...

Conversion optimization rarely sparks marketers' interest, yet it's an easy way to lower customer acquisition costs. The road to improved sales lies in increased conversions — on-page activity such as ...

One of the greatest challenges of most digital marketers is how to track their offline conversions that occur as a result of an online marketing campaign. How do you know that an online ad has led to ...

Digital marketing is one of the most effective ways of marketing your business. But doing that without a strong strategy isn’t enough for its success. What’s more important is to be able to use it ...

Right now, the ROI of email marketing is huge. In fact, email marketing prompts order values three times as high as those produced by social media. With so many email marketing platforms out there, it ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. Although complete marketing attribution is one of the toughest areas of a business to ...