Designed to enable retailers to offer customers real time individualized pricing incentives online, Runa announced today the release of “Conversion Marketing.” The solution is aimed at picking up ...

Conversion marketing is an eCommerce phrase most commonly used to describe the act of converting site visitors into paying customers. Although different sites may consider a “conversion” to be some ...

Conversion optimization rarely sparks marketers' interest, yet it's an easy way to lower customer acquisition costs. The road to improved sales lies in increased conversions — on-page activity such as ...

Digital marketing is one of the most effective ways of marketing your business. But doing that without a strong strategy isn’t enough for its success. What’s more important is to be able to use it ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. Over the past decade, the metrics of traffic growth, impressions and click volume have ...

One of the greatest challenges of most digital marketers is how to track their offline conversions that occur as a result of an online marketing campaign. How do you know that an online ad has led to ...

Right now, the ROI of email marketing is huge. In fact, email marketing prompts order values three times as high as those produced by social media. With so many email marketing platforms out there, it ...

Join the event trusted by enterprise leaders for nearly two decades. VB Transform brings together the people building real enterprise AI strategy. Learn more Top online marketers achieve more than ...