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Cracker Barrel's new logo is a flop

Cracker Barrel refreshed its logo and paid the price. Here's what brand experts say went wrong.

Cracker Barrel badly misread its own customer base — and our culturally sensitive times — in trying to spruce up its image, experts say.

USA TODAY on MSN · 1h

Cracker Barrel responds to backlash over new logo

Cracker Barrel faced widespread backlash after unveiling a new, simplified logo. The restaurant chain has now issued a response.

Fox Business on MSN · 18h

Cracker Barrel admits it 'could've done a better job' after new logo backlash

Southern restaurant chain Cracker Barrel admitted the launch of it's new text-only logo didn't quite go as planned. The restaurant admitted it “could’ve done a better job" after intense backlash.

3don MSN

Cracker Barrel Announces Major Menu Change

The Southern restaurant chain said the new menu "celebrates more than 55 years of country hospitality and positions the ...

Tasting Table on MSN5d

Review: Cracker Barrel's Fall Menu Is The Beloved Chain At Its Absolute Best

Cracker Barrel is doing a serious revamp with its fall 2025 menu, and the results are delectable. Here's the lowdown on all ...

Shore News Network4d

Cracker Barrel: The rebranding nobody asked for and everyone hates; Here’s what happened

Cracker Barrel Old Country Store, the Southern-style restaurant chain known for its nostalgic Americana charm, has stumbled into a public relations and ...

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