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Cracker Barrel's new logo is a flop

Cracker Barrel loses almost $100 million in value after new logo release

Cracker Barrel shed almost $100 million in market value Thursday after its stock plunged following the release of a new logo. The new design eliminates a longstanding drawing of an overall-clad man leaning against a barrel,

USA TODAY on MSN · 3h

Cracker Barrel responds to backlash over new logo

Cracker Barrel faced widespread backlash after unveiling a new, simplified logo. The restaurant chain has now issued a response.

Fox Business on MSN · 20h

Cracker Barrel admits it 'could've done a better job' after new logo backlash

Southern restaurant chain Cracker Barrel admitted the launch of it's new text-only logo didn't quite go as planned. The restaurant admitted it “could’ve done a better job" after intense backlash.

6don MSN

Cracker Barrel announces major menu change

Cracker Barrel has unveiled its new fall menu, introducing new items like the Sausage & Egg Hashbrown Casserole and the Herb ...

Shore News Network4d

Cracker Barrel: The rebranding nobody asked for and everyone hates; Here’s what happened

Cracker Barrel Old Country Store, the Southern-style restaurant chain known for its nostalgic Americana charm, has stumbled into a public relations and ...

Whiskey Riff3d

Cracker Barrel Calls Massive Backlash, That Tanked Their Stock By $100 Million, A “Vocal Minority”

Try telling that to the stockholders. Right after the logo change announcement was made, Cracker Barrel’s stock saw a nasty 14% drop, something to the tune of $100 million in value. It’s since ...

mlive1h

Restaurant chain acknowledges rebrand flop, but won’t revert to previous logo

The logo change and store makeovers have upset customers and investors. The company's stock is down more than 10% since the ...

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