Digital video ad spend is projected to hit $72.4 billion in 2025, up 14% from the $63.8 billion spent in 2024, according to new research from the Interactive Advertising Bureau (IAB). The digital ...

NEW YORK—A resurgence in live events and sports programming on streaming platforms, coupled with the expansion of self-serve and programmatic ad tools, helped CTV rebound with 16% year-over-year (YoY) ...

AI has revolutionized the once-tedious PPC ad creation process. While user-friendliness and innovation remain crucial, the end product must boost sales and ROI. By harnessing AI, you can identify real ...

APAC's ad market experienced an overall growth of 7.5% in 2024. Of that growth, Magna's report reveals that traditional media owners (TMO), such as television, radio, publishing, out-of-home, and ...

PRINCETON, N.J.—Triveni Digital and Brazilian technology provider Mirakulo are collaborating on developing a dynamic ad insertion delivery system for the ATSC 3.0 and Brazilian TV 3.0 (DTV+) ...

Amazon (AMZN) Prime Video is set to make significant strides in Hollywood, with ambitions beyond being just a perk for the retail giant's subscribers. Mike Hopkins, who heads Prime Video, reveals that ...

European Union regulators on Friday hit Google with a 2.95 billion euro ($3.5 billion) fine for breaching the bloc's ...