In this Pharmaceutical Executive video interview, Ian Baer, Founder & CEO of Sooth, speaks about how distrust and uncertainty ...

"This ethical framework has had a tremendous impact. Since making these adjustments, our social media engagement rates have risen by 45%, and in their comments, users regularly express their gratitude ...

The social media landscape is set for significant changes in 2025. Marketers are preparing for a dynamic year as they face ...

In an age where social media promises to connect us, a new study reveals a sobering paradox - the more time we spend interacting online, the lonelier we may feel.  Researchers at Baylor University’s ...

In this article, Vaibhav Pathak of Dot Media examines influencer marketing’s impact on brand engagement at the Kumbh Mela.

The companies should also grant access to their data so that researchers and policymakers alike can study the effects that social media networks have on users and society. The need for such ...

In an age where social media promises to connect us, a new Baylor University study reveals a sobering paradox – the more time we spend interacting online, the lonelier we may feel.

13 and Sept. 27, 2024. In total, participants included 4,044 consumers, 900 full-time social media practitioners and 322 marketing leaders from across businesses. There isn’t a one-size fits all ...

Today, Sprout Social (Nasdaq: SPT), announced the launch of its rebranded influencer marketing platform, Sprout Social Influencer Marketing (formerly Tagger Media). Almost half of all consumers make ...

With the South African influencer advertising market expected to grow by 10% between 2025 and 2029, reaching an estimated ...