In this Pharmaceutical Executive video interview, Ian Baer, Founder & CEO of Sooth, speaks about how distrust and uncertainty surrounding social media is impacting the pharmaceutical industry.

The social media landscape is set for significant changes in 2025. Marketers are preparing for a dynamic year as they face ...

"This ethical framework has had a tremendous impact. Since making these adjustments, our social media engagement rates have risen by 45%, and in their comments, users regularly express their gratitude ...

Williams Professor of Marketing at Baylor University’s Hankamer School ... the impact of materialism and compulsive buying on well-being and the impact of smartphone and social media use on personal ...

As a sports activity that attracts great responses from fans and entertaining race car events, motorsport has not been left behind in using social media as a marketing strategy.

In an age where social media promises to connect us, a new Baylor University study reveals a sobering paradox – the more time we spend interacting online, the lonelier we may feel.

Technology keeps driving marketing’s future, and only those with eyes for change and anticipation will make it at the cutting edge. Jack Zuckowsky, founder of Fuel Media Agency, is a thinking ...

Today, Sprout Social (Nasdaq: SPT), announced the launch of its rebranded influencer marketing platform, Sprout Social Influencer Marketing (formerly Tagger Media). Almost half of all consumers make ...

On April 26, 2011, a group of state attorney generals wrote a letter to the Federal Trade Commission that stated, “Studies have found that the more young people are exposed to alcohol advertising ...