When Ford chose to trademark the name Ranchero, the move has been a quiet riot among all the other cars that were being made globally. What appeared to be a minor legal filing soon became a big topic ...

The upcoming Ford Ranchero EV promises to be one of the most affordable electric pickups on the market. But how does it stack up against the established, second-generation Rivian R1T - a truck that's ...

Ford has filed a trademark for the name "Ranchero," which could be an indicator of its reported upcoming EV mid-sized pickup truck. The new trademark was filed with the United States Patent and ...

Good morning and welcome to The Down Shift, or TDS for short. The Downshift is The Drive‘s new weekday early morning quick-hit news rundown that gathers all the latest automotive stories from around ...

Ford applies for the Ranchero nameplate, which could be used for a new electric pickup. The last Ranchero was a two-door car with a bed in the back, and the new ute could stay close to that formula.