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How new-age social media marketing is changing and what you need to know in 2026

Social media marketing is shifting to niche platforms, short-form video, influencer partnerships and AI tools — demanding ...

Here’s Why Even ‘Boring’ Small Businesses Need Social Media Marketing

If you think your small business is too “boring” or “unsexy” to need social media marketing, think again. Here's why it's a ...
Entrepreneur

The Rules of Social Media Marketing Have Changed. Here’s What Works (and What Doesn’t) in 2025.

Organic reach on social media is dying, and small businesses that want real visibility now need to treat social as a paid channel. By budgeting consistently, focusing on high-ROI campaigns and pairing ...

I studied 10 years of Instagram posts. Here’s how social media has changed

Instagram is one of Australia’s most popular social media platforms. Almost two in three Aussies have an account. Ushering in 2026 and what he calls “synthetic everything” on our feeds, Head of ...